Add Coupons to your WhatsApp Quick Replies

César Martín Ibáñez
4 min readMay 14, 2020

WhatsApp Quick Replies is the best way to create a PipeLine inside WhatsApp. You have an active WhatsApp account, your customers are coming to your WhatsApp for more product information, sales and support.

WhatsApp Quick Replies are the best tool to move your customers down the Sales Funnel.

Step 1. Get more potential customers into your WhatsApp Account

The first step is to add more potential customers into your WhatsApp Account. To do that you need to add a link to your WhatsApp account everywhere.

You can create your free Link to WhatsApp with our free tool.

Now you can manage your links, edit, delete and add as many as you want to your unique Phone Number. This new version allows you to control your links and setup specific links for Twitter, Facebook, Youtube, Instagram, your email signature. We will give you stats about your links so you can track the performance of your links in your different channels.

Step 2. Use WhatsApp for Business to manage all your contacts

If you add more and more contacts to your WhatsApp you need to move to WhatsApp Business. It is very important to have a professional and useful tool to manage all your incoming messages. WhatsApp Business has the tools to manage a pipeline, create automated replies and catalogs. Just use it.

Step 3. Using WhatsApp for Business > add Quick Replies

Quick Replies is a free tool to create predefine messages for your business. Quick Replies will help you creating a model for your sales processes.

This is very important. You can not add new customers every day to your WhatsApp channel without a process to sell them your service. It is very normal not to have the process and leave customers with no reply or waiting.

So, please create your sales model and dialogues before you start getting new customers. Otherwise, you will have contacts but no sales.

Start with a welcome message:

How are you. Thank you for your contact. We are specialized in X, Y and Z. To help you better we need some basic information about you:

Please add your name, address and age.

In this welcome message is very important to ask specific questions about your customer. You need to define who is your customer and what do you need from them in other to serve them properly. It is very important to define if you can work with this potential customer.

Follow up message:

If the customer is qualified, then you can move to a follow up Quick Reply.

Great, now let see how we can help you.

Do you need a specific model, service, or do you have a clear idea of what you need?

It is very important to use “open questions” to capture the maximum amount of information from your customer. You need to understand exactly what they are looking for and how you can help them.

Do not try to close the sale fast. The more information you can obtain, the more you can sell.

Present the portfolio / catalog:

In this first conversation it is very important to present some solutions and options. If the product or solution is clear, you can try to close the sale in the same conversation, but try to do a follow up conversation to talk about the proposal. The same, if you can have more information and time to prepare a proposal, probably you can sell more.

Who is your competitor? Why do you need this? When do you need it? Is it urgent? Do you need to have a gift wrap?

Information is the tool to sell more. Try to understand perfectly who is you customer, why he needs what you have, when they need it, how they need it…

The coupon to upsell

You can use the coupon when there is an upsell. Do not use the coupon to sell less or cheaper. The coupons are the tool to do an upsell. Do not use coupons to lower the price of your product. Always add more to use a coupon.

1 pizza is $6,99 but today we have a coupon for 2 pizzas for $9,99

If you order your website today with a domain we will give you one free year

Social proof

This is another important piece of information is to add social proof to your messaging. Add something about how many users are using your application, your business. Something in real time, something meaningful for your customers.

  • How many users do you have.
  • How many users do you add every day.
  • How many students do you have.

The urgency, the “limit”…

Another point to use is to add the urgency, limit factor.

  • 10.000 units remaining.
  • 5 days to go.
  • 2 hours to finish this promotion.

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